Digital Video Market 2017
Report Details:
Wiseguyreports.Com Adds “Digital Video Market –Market Demand, Growth, Opportunities, Manufacturers, Analysis of Top Key Players and Forecast to 2022” To Its Research Database.
Seaside, Calif. Digital video tech vendors, IPTV sales and services, enterprise-grade modules-to-workflow suites, adtech platforms, integrators, media processing specialists and CDNs grew their businesses by 28.7% in 2016, booking $68.7 billion in revenue.
That figure includes Google’s DoubleClick cross-channel adtech business, Facebook, Twitter, Amazon Web Services (AWS) and marketing platform Conversant Media (now owned by Alliance Data), following a 38.3% rate of expansion in 2015.
Growth is currently pegged at 26.5% for 2017 across all sectors associated with the digital video economy online. For comparison, in 2006, digital video value chain sectors generated $733.5 million in revenue. The U.S. and North America represent 53% of the global total in 2016.
This research volume, The Digital Video Value Chain 2017, is designed to inform investment decisions large and small flowing through a vast network of solutions vendors, public and private.
That figure includes Google’s DoubleClick cross-channel adtech business, Facebook, Twitter, Amazon Web Services (AWS) and marketing platform Conversant Media (now owned by Alliance Data), following a 38.3% rate of expansion in 2015.
Growth is currently pegged at 26.5% for 2017 across all sectors associated with the digital video economy online. For comparison, in 2006, digital video value chain sectors generated $733.5 million in revenue. The U.S. and North America represent 53% of the global total in 2016.
This research volume, The Digital Video Value Chain 2017, is designed to inform investment decisions large and small flowing through a vast network of solutions vendors, public and private.
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VCs, equity analysts, publishers, agencies, tech vendors, investors, system integrators, global media organizations and networking firms can gain valuable insight into the financial and product positioning enabling value chain operations, including pricing, business models, participation ranges and marginal performance.
Including audience platforms Facebook and Twitter, an $86 billion alignment of digital video value chain vendors and platforms is forecast for 2017Mobile and cross-channel adtech segments, animated by Google/AdMob, Twitter and Facebook framed a $26.6 billion slice of the total market in 2016. CDN, including AWS and Level 3, churned out a $23.3 billion piece of the combined market.
CDNs offer delivery, reliability, security and quality first and foremost, and forecast to capture 33.7% of the total market sphere in 2017.
However, as video file sizes increase, bit rates rise, security and rights management on a global scale a prerequisite for effective monetization, CDN businesses provide much more than bandwidth (i.e.; value added services are a fast growing component to CDN topline).
While CDN is the most mature value chain sector, Century Link’s acquisition of Level 3 for $25 billion indicates those core facilities assets and delivery expertise remain highly prized in today’s video rich IP ecosystem.
Similarly, desktop adtech is a more consolidated sector than mobile counterparts; though deals continue to take place for high-end multiples (i.e., Adobe’s acquisition of TubeMogul for $540 million).
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IPTV modules and integrated workflow vendors (both consumer-facing and enterprise-focused) occupy essential market positions straddling supply and demand, providing media platforms, processing, players, monetization support, security and custom (i.e.; white label) content management and networking solutions.
This rich media structure is populated with a mix of rapidly innovating, technologies, modules, services and solutions that continually evolve through organic R & D, acquisition and 3rd party integrations.
Vendors and platforms alike target emerging digital video operators, broadcasters (linear and on-demand), programmers (linear and on-demand), OTT services, VOD services, Live-to-VOD services, network DVR and more.
As the cord cutting phenomenon (phone and TV) continues, mobile adtech/audience platforms have consistently gained value chain share, and have led the market forward since 2014.
AccuStream Research expects video utilization trends will continue, with mobile audience platforms increasing share slightly over the next few years as the broadcast industry more closely integrates linear and non-linear video operations.
And the software sector (encoding to syndicated players) will benefit from content library expansion, while residing closer to the network edge (i.e.; the end user).
Further, as network operators deploy more video, they require integration expertise, bandwidth capacity or throughput, along with sophisticated interactive client and audience platforms, workflow and modular content management suites.
This research includes publicly traded companies, private or venture funded firms, those that have been acquired and folded into larger entities though continue to offer services to a wider set of clients, and acquired entrants still operating.
CDN analytics include Akamai Technologies, Limelight Networks, Mirror Image, AWS, Level 3, Highwinds, TaTa Communications and many others.
Digital video adtech includes Rubicon Project, AdRoll, Collective, SundaySky, Videology, Cinema6, Visible Measures, YuMe Inc., Inform (formerly NDN), AudienceScience, Exponential Interactive, TubeMogul and dozens more.
IPTV software and platform analyses include Anvato, Beamr, AllDigital Brevity, Brightcove, Clipstream, Syndicaster, Conviva, RAMP, Panopto, DaCast, Elemental Technologies, Encoding.com, Kaltura, Ooyala and many more.
Mobile and cross-channel adtech research includes BuzzCity, UpSight (Formerly Kontagent, InMobi, Jana Mobile, MediaBrix, MediaMath, MobileFuse, Mobile Posse, Twitter/MoPub, Motive Interactive, PubMatic, Madhouse and many more.
AccuStream Research produces investment grade industry and trade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, industry trade surveys and support, CDN and integrated media optimization software, adtech integrator services, and conducts AvailPlay advertising and audience experience, digital diary and video impression monitoring services on-demand.
Some Key Points from Table of Content:
SECTION ONE OVERVIEW: THE DIGITAL VIDEO VALUE CHAIN’S ANNUAL PERFORMANCE 2006 - 2016 8
DIGITAL VIDEO TECHNOLOGY MARKETPLACES: THE 360 VALUE CHAIN 2017 AND BEYOND 8
CDN, DESKTOP/MOBILE AND CROSS-CHANNEL ADTECH, MEDIA PROCESSING SOFTWARE AND IPTV MODULES TO INTEGRATED WORKFLOW VENDOR REVENUE ANALYSIS 8
Reading the topline tea leaves: Trends in digital video technology sector revenue performance 2006 – 2018 8
Tracking performance: Digital video tech market sectors combine for double-digit growth 2006 – 2016, and again projected through 2018 8
Consolidation/M & A continues at a steady pace through 2016 across all sectors, with billions in additional take-out value on the table 9
CDN is the most mature sector; however, Century Link’s acquisition of Level 3 for $25 billion indicates those facilities assets and delivery expertise remain highly prized 9
Desktop adtech is more consolidated sector than mobile counterparts; though deals continue to take place for high-end multiples (i.e., Adobe’s acquisition of TubeMogul) 9
IPTV modules and integrated workflow vendors (both consumer-facing and enterprise-focused) occupy essential market positions straddling supply and demand, providing media processing, players, monetization, security and custom (i.e.; white label) content management and networking solutions 9
Including audience platforms Facebook and Twitter, an $86 billion grouping of digital video value chain market sectors is forecast in 2017 10
Digital video value chain market sectors are growing at double-digit rates through 2018 at a declining rate 12
2016 Digital Video Tech Revenue Share Breakout: The Mobile adtech/audience platform vertical market share at 38.7% in 2016 13
The U.S. and North America represent 53% of the global total digital video value chain market total in 2016 17
DIGITAL VIDEO ADTECH AND MEDIA PLATFORM MARKET SECTORS HAVE REALIGNED 19
CONSOLIDATION THROUGH REORGANIZATION, RECAPITALIZATION AND A STREAM OF M & A TRANSACTIONS 19
Software platform M & A totals $7.3 billion initiated when Comcast bought thePlatform in 2006 19
Rovi takes out Tivo for $1.1 billion in 2016 19
DIGITAL VIDEO AND MOBILE ADTECH DRIVES PAST $18.2 BILLION IN CUMULATIVE M & A 22
ADOBE BOUGHT TUBEMOGUL FOR $540 MILLION IN 4TH Q. 2016 AT A MARKET PREMIUM 22
$1.3 billion in 2016 M & A as adtech market places continue to consolidate 22
SECTION TWO: CDN SALES AND SERVICES MARKET OVERVIEW 29
CDNs 2007 – 2018: DIGITAL VIDEO AUDIENCE MIGRATION TESTS NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE 29
CDN Revenue calculations explained: Analysis includes IP networking, Co-location and data center contributions to topline revenue 29
CDNs do much more than strictly moving bits and bytes in 2016 - 2018 29
Bandwidth provisioning (retail and wholesale) and delivery are forecast to remain a central component to CDN services and revenue for the foreseeable future 30
Total revenue in 2017 of $5 billion for independent video adtech vendors 151
• SSPs 151
• DSPs 151
• Tech/Networks 151
• Audience/marketing platforms 151
• Audience platforms 151
• Serving 151
• Key Technologies 151
• SSPs 151
• DSPs 151
• Tech/Networks 151
• Audience/marketing platforms 151
• Audience platforms 151
• Serving 151
• Key Technologies 151
Continue ….
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