Programmatic Advertising Market 2022-2027
The report on the Programmatic Advertising Market provided based on the recent developments and data that has been collated from the previous year’s looks to provide a thorough understanding. The market overview provided in the initial section looks to provide the reader with adequate information regarding the product and services. It focuses on the market definition along with the product applications and end-user industries. The report covers a period spanning from 2021 to 2025. Competitive analysis and prominent industry trends have been included in the in-depth study provided in the main section of the report.
Persistence Market Research (PMR), in its report, projects the global programmatic advertising platform market to register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2027. In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2027-end.
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Surging Utilization of Mobile Advertising to Propel Growth
With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying,reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.
Key Players:
The report has profiled some of the Important players prevalent in the global like – AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc. and more.
This report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, intermediaries, customers, historical growth and future perspectives in the Programmatic Advertising.
North America to be Largest Market for Programmatic Advertising Platform by 2025-End
North America is projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region will account for revenues worth US$ 1,683.30 Mn in 2017, and is further estimated to surpass US$ 13,000 Mn by 2025-end. However, Middle East & Africa (MEA) is anticipated to register fastest growth in the global programmatic advertising platform market, followed by Latin America.
Based on transaction mode, real-time bidding segment will remain preferred in the market during the forecast period. This transaction mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In contrast, private marketplace transaction mode is projected to exhibit the fastest expansion at 46.7% CAGR through 2025. This segment is further estimated to create an incremental opportunity of US$ 5,787.71 Mn between 2017 and 2025.
Mobile Video Ad Format to Register Highest CAGR in the Market through 2025
By ad format, revenues generated by mobile video is expected to reach US$ 8.682.57 Mn by 2025, and is projected to register the highest CAGR in the market, followed by mobile display. In terms of revenues, desktop video will be the second largest ad format segment by 2025-end. On the basis of enterprise size, although large enterprises are expected to remain dominant over the market, SMBs are projected to register the fastest growth through 2025. PMR’s report estimates large enterprises to expand from US$ 2,190.55 Mn in 2017 to more than US$ 16,000 Mn by 2025-end. SMBS are estimated to exhibit a CAGR of over 40% during the forecast period.
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)
Key Stakeholders
Programmatic Advertising Market Manufacturers
Programmatic Advertising Market Distributors/Traders/Wholesalers
Programmatic Advertising Market Subcomponent Manufacturers
Industry Association
Downstream Vendors
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Major Highlights of the Programmatic Advertising Market Report:
- The Programmatic Advertising Market analysis report offers an in-depth study of the potential market growth opportunities and challenges.
- The report dives deeper into the market and explains the dynamic factors bolstering market growth.
- The report deeply assesses the current, historical market size, market share, and revenue growth rates to offer accurate market projections for the forecast period.
- The report analyzes the Programmatic Advertising Market presence across major regions of the world.
- It determines the production & consumption capacities and demand & supply dynamics of each regional market.
- The report further illustrates the intense competition among the key market players and highlights their effective business expansion plans and strategies.
- It provides company overview and SWOT analysis of each of the market players.
Key Questions Answered in This Report.
- What will the Market growth rate in Future?
- What are the key factors driving the global Market?
- Who are the key manufacturers in Market space?
- What are the opportunities and threats faced by the vendors in the global industry?
- What are sales, revenue, and price analysis by regions of industry?
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