Cruise ships are not just for travelling anymore - they have become immersive entertainment hubs. Retailtainment has become a major focus point where shopping fits hand in glove with the whole sailing experience.
Luxury brands are taking advantage of this trend by designing one-of-a-kind pop-up shops and hosting exclusive events on the ships.
One of the most significant advantages of cruise shopping is the ability to shop duty-free and find great deals. Alcohol and cigarettes are duty-free items. Duty-free luxury items include jewelry, makeup, and apparel. Shops typically open only when the ship enters international seas and is no longer subject to local tax rules.
Furthermore, cruise ship art galleries frequently showcase both established and young artists, making them an exciting venue to discover new talent. All these factor are fueling the luxury retail on cruise liners market size.
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